loss aversion

Obsession

The Irrational Obsession With Loss

There is a growing body of research revealing that many human’s have an irrational obsession with loss. Or, perhaps more accurately, an irrational obsession with AVOIDING loss. This phenomenon is something I have seen played out in my evaluation of many casualty incidents. Ironically, the human trait to avoid loss is the same trait that […]

The Irrational Obsession With Loss Read More »

house fire

The irrational obsession with loss

There is a growing body of research revealing that many human’s have an irrational obsession with loss. Or, perhaps more accurately, an irrational obsession with AVOIDING loss. This phenomenon is something I have seen played out in my evaluation of many casualty incidents. Ironically, the human trait to avoid loss is the same trait that

The irrational obsession with loss Read More »